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Case study•La Dolce Vita Kennel•2 min read

Good Site.
Sit. Stay.

How a viral dog kennel built an online presence it fully owns: ladolcevitakennel.com

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Chapter 01

The audience was already there

La Dolce Vita Kennel had real traction on Instagram and TikTok. Some individual posts were reaching millions of views. People were watching, sharing, commenting.

What the kennel didn’t have was a place for that attention to go.

Two viral kennel videos with 3.6 million and 1.2 million views
Two posts alone: 3.6 million and 1.2 million views
Chapter 02

The problem with going viral without a website

Social media is good at generating excitement. It isn’t built to close the sale.

Posts move fast and information gets buried. Serious buyers, the ones ready to commit, need more than a comment section. They need to learn about the kennel, see available puppies in one place and feel confident enough to reach out.

Without a website, a lot of that interest was quietly walking out the door.

Chapter 03

What we built

We started with brand identity: a logo, color palette and typography that gave the kennel’s warmth and personality a consistent, professional form.

Then we built the website: a warm first impression, easy mobile browsing, a clear catalog of available puppies and straightforward ways to inquire. We also wrote the page messaging and structure, so the site speaks directly to the buyers the kennel wants to attract.

Elena creates her own Reels and posts. We helped a little with branded visuals, so the site and her social channels look like one brand.

La Dolce Vita Kennel logo
The new La Dolce Vita Kennel logo
Chapter 04

What changed

Before, the kennel had a large audience and nowhere to hold it.

Now serious buyers have somewhere to land: a professional site where they can browse available puppies, learn about the kennel and reach out with confidence.

Viral views are rented attention. This project helped turn some of that into something the kennel actually owns.

Scroll to explore the page
Full homepage of the new La Dolce Vita Kennel website
The new site: available puppies, the kennel’s story and an easy way to reach out

“I wasn’t sure I could build a website that actually did my kennel justice. I tried it myself first, and it just didn’t look or work the way I wanted. I’ve been running La Dolce Vita Kennel here in the Buffalo area for 16 years now, breeding Frenchies and Cane Corsos, and I needed a site that felt as warm and careful as the work itself. Working with Avandiz Studio changed that completely. They made a site that’s welcoming, easy to navigate, and actually reflects the care you put into your dogs, this is who you go to. Now I have a website I’m genuinely proud to share, and you will be too.”

Elena Willis · Owner, La Dolce Vita Kennel

Our role

  • Brand identity
  • Logo design
  • Color palette and typography
  • Website design
  • Copywriting and page structure
  • Social visuals support

Visit ladolcevitakennel.com →

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