Questions we hear a lot

Take the free findability quiz for a quick read on your biggest gap, or the AI Search Readiness Check if AI answers are your main concern. Or book a free consultation. We’ll look at how you show up today and tell you what to fix first, in plain language.

A short call about your business, your customers and the area you serve. We look at your website, Business Profile and a few searches together, then send a short written summary with the next steps we’d recommend. There’s no obligation.

A baseline check of how you appear in Google, Maps and AI answers, the health of your Business Profile and any new search risks. You get one short report with clear next steps, and it’s yours to keep whether or not you work with us.

We’re based in Orchard Park, just outside Buffalo, and most clients are in Western New York, where we can meet in person. We also work remotely with businesses across the US and abroad.

Small businesses that depend on local customers: contractors and home services, restaurants and food businesses, artists and studios, real estate agents, pet businesses and breeders, riding stables, wellness and beauty, professional services, family businesses and shops with an online store.

Usually it’s a mix of the wrong primary category, incomplete services, a service area or address that doesn’t match your website, too few recent reviews, or duplicate listings. The free Checkup shows which of these apply to you and what to fix first.

Usually, yes. We find what triggered it, correct it and handle the request to Google. Reinstatement is Google’s decision, so we can’t promise a date, but we keep you updated at every step.

Business Profile and listing fixes can show within weeks. Organic SEO usually takes three to six months. AI answers change on their own schedule, so we re-test at agreed checkpoints and report what we see.

No. Town pages help only when you have something real to say about each place: projects, local details, real reviews. Dozens of near-identical city pages can hurt more than help. We build them only where they earn their place.

We set up an honest review routine: when to ask, ready-to-send messages, a direct review link and reply templates. We never buy, write or filter reviews. That breaks Google’s rules and the FTC’s, and it puts your profile at risk.

Both, and we do both. In local marketing, GEO means showing up where nearby customers look: Google and Apple Maps, your Business Profile, reviews and listings. GEO also stands for Generative Engine Optimization: making sure AI assistants like ChatGPT, Gemini, Perplexity and Google’s AI Mode understand your business correctly and can recommend it. Both rely on the same accurate facts about you. More on GEO

They draw on what the web says about you: your website, your Business Profile, directories, reviews and articles that mention you. Clear, consistent facts in trustworthy places make it easier for them to understand you and recommend you.

No, and be careful with anyone who does. Google and AI companies decide what they show. We fix the things that influence those decisions, measure before and after with the same tests, and show you what changed.

We ask the assistants your customers use the questions they would ask, record the answers and the sources cited, and repeat the same tests at agreed checkpoints. You see the before and after side by side.

No. GEO builds on good SEO: useful pages, accurate facts and trustworthy mentions. Most of the work helps you in search results and in AI answers at the same time. More on GEO.

Often not. Many businesses need better pages, better facts and a better Business Profile more than a redesign. The free Checkup tells us which. If a new site makes sense, we can build it.

Yes. A big part of our portfolio is on Squarespace, and we also build on and improve WordPress, Wix, Shopify and custom-coded sites. We pick the platform that fits your business, your budget and who will update it.

Not if the move is planned. We map every old page address to its new one, set up redirects, keep what already ranks and check indexing after launch.

Yes. Every project ends with a handover: training, written instructions, access details and a list of connected services and recurring costs.

Yes. We set up online booking and reminders, product catalogs with payments and shipping, and digital or printable gift certificates, using tools that fit your platform and budget.

Websites start at $500 and local SEO setup at $700. After the free consultation you get a written plan with a fixed price for each step, so you can start with one thing and decide from there.

No. Projects have a fixed scope, and ongoing support runs month to month, so you can stop any time.

You do. Your domain, Google profiles, analytics and content stay in your name, and we document every access we set up.

Not much. We need you at the start to explain your business and approve the plan, and later to review anything that goes public. Everything else we handle.

We measure before we start and repeat the same checks at agreed points: map rankings, calls, direction requests, website inquiries and AI answers. You get a short report you can read in five minutes, with what changed and what’s next.

Yes, online only: Google search ads, Local Services Ads where they fit, social ads and email. We track each campaign to real inquiries, not clicks. See online advertising.

Yes, for research, analysis and first drafts. The closer the work gets to the finished result, the more it relies on human judgment: every page, post and recommendation that goes public is checked and edited by a person who knows your business.